Improving reach and driving charitable income
We’re very pleased to be part of Tech to The Rescue, a voluntary movement of tech companies to help social impact organizations around the world implement digital solutions. As part of the initiative we’ve worked with Altruisto, a not-for-profit organization whose aim is to solve societal problems. It raises funds for initiatives primarily related to animal suffering, COVID-19 and extreme poverty.
How does it work? When a client buys a product online from a store that is a partner of Altruisto, approximately 2-6% of its cost is automatically donated to charity.
Services
Our challenge
Altruisto was satisfied with its mission and vision, but was concerned about the relatively low take-up rates of both its website plug-in and mobile app. It was apparent that the existing homepage wasn’t performing to its full potential when it came to both driving traffic and converting users into donors. The team turned to 10Clouds for support in turning this around.
Going back to the Discovery phase
10Clouds conducted a Discovery process to explore the most promising solutions for increasing the number of users. The goal was to explore who Altruisto’s target audience were, and to analyse their behaviours while online shopping.
Creating a new landing page
The conducted analysis showed that the best solution was the creation and design of a new landing page for Altruisto. The project was carried out by a team of designers, developers and product delivery managers over a period of 12 weeks in close cooperation with Altruisto’s internal team.
Impact
10Clouds’ work significantly increased the number of product users, and boosted the overall conversion rate by 22% (compared to the previous version of the website). The internal team was confident that it would lead to further expansion and product growth. Each conversion of course meant more money donated to a charitable cause.
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